How to Optimize Your Google Local Listing

One of the most important steps you can take to improve the chance of a prospective customer seeing your business on the first page of Google is to claim your Google Local listing and then optimize it. How? First, click here to claim your Google Local Listing if you haven’t already done so, then follow these 5 tips on how to optimize your listing once you’ve claimed it…

One of the most important steps you can take to improve the chance of a prospective customer seeing your business on the first page of Google is to claim your Google Local listing and then optimize it. Whether you are using this as your first step in driving traffic to your business or simply trying to improve the rank of your current listing, you can optimize your listing by following these steps below.

Also, read How to Use Channel Marketing To Grow Your Business

Outline

  • First Steps
  • Optimizing The Title Tag
  • Claiming The Correct Category For Your Business
  • Ensuring The Full Address Is Displayed
  • Adding Reviews
  • Adding Images To Your Listing

First Steps

Log into your business’s local listing on Google and make sure all of your information is filled out. If not, fill it out now. The most important things to have here are a proper address (with a full suite number if you have one), telephone number, website URL, hours of operation, and a list of services or products offered. You should also make sure that any menus are uploaded with prices included so that consumers can easily scan down and see exactly what they can order from you.

Optimizing The Title Tag

A title tag is your company’s name and location that appear in blue text at the top of search results. A great title tag will contain keywords that describe what your business does. For example, instead of John’s Plumbing, which is vague, try Plumbers in Indianapolis, IN. Doing so tells a searcher more about what you do before they even click on your listing! Be careful not to go overboard; stuffing keywords into a title tag could get you penalized by Google.

Claiming The Correct Category For Your Business

In order for your business to show up in any local search results, you’ll need a few things. The most important of which is an active and claimed to list on Google Places. When you claim your business, you should be prompted to select a category for your business from a drop-down menu. But, not all businesses fall into such easily defined categories; some are so specific that they don’t fit neatly into one little box. If that’s your situation and you select a broad category that doesn’t quite fit what you do, then anyone searching for whatever it is you do (including potential customers) won’t see your listing come up in their search results.

Ensuring The Full Address Is Displayed

When you claim your business on Google, you’ll be prompted to enter a phone number and address. In some cases, you may have moved or recently updated your address information with other businesses such as your bank or credit card company. If so, don’t be alarmed when a different street number shows up for a few days as we catch up with recent changes. Once things are sorted out, we’ll show your new address and phone number on your business listing.

Adding Reviews

One of the best ways to optimize your Google My Business listing is by adding reviews from past customers. Like with any other review site, having a higher star rating will show potential customers that you are trusted by others. You should encourage your most satisfied customers to leave reviews for you and offer some kind of incentive for doing so (like a coupon or discounted follow-up visit). For further details, check out our post on how positive online reviews can get more people in your door!

Adding Images To Your Listing

You’ll want to optimize your listing by including a high-quality, professional photo. It should be clear and visually interesting without being cluttered. You’ll also want to include relevant keywords in your business name, address, phone number, and hours of operation. Adding a special deal or sale will help as well—just remember not to stuff your listing with unnecessary keywords or characters; you want it both simple and easy for someone searching on Google to find.

Conclusion

One of the most important steps you can take to improve the chance of a prospective customer seeing your business on the first page of Google is to claim your Google Local listing and then optimize it. To help you with this, we’ve put together this detailed guide to optimizing your local listing in Google maps so that you can be sure that your business appears at the top of results when someone searches Coffee shop near me or Financial Advisor or whatever service or product you offer.

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