Google AdWords Advertising: The Best Way to Target Your Customers Online

Google AdWords Advertising lets you target your ads to the type of customers you want, and filter out those you don’t. When you advertise online with Google Ads, you can show your ads to customers searching for specific keywords on Google or websites that partner with Google — over 90% of people search on Google every day in the United States. You only pay when someone clicks on your ad or when they view your video on YouTube, and there are lots of ways to find new customers and increase sales even if you’re not an internet marketing expert yourself.

How does it work?
Google AdWords is Google’s pay-per-click advertising platform. Google acts as an intermediary between you and potential customers by helping them find your website through their search engine when they’re looking for a business like yours. For example, if a customer searches for a plumber, he might see one of your ads in addition to results from companies like Yelp or Angie’s List—he clicks on your ad, lands on your site, and you get paid. (If he does actually call or visit, you’ll also get paid. You can track leads using Google Analytics.) You can target your ads based on a variety of factors, including location, language, and device type. Google Ads has been around since 2000 and is used by millions of businesses worldwide. It’s easy to set up an account and start running ads right away; however, it does take some time to master Google AdWords’ nuances. If you have experience with online marketing or PPC campaigns now, it will help tremendously with getting up to speed with Google Ads. If not, don’t worry! There are plenty of resources available that will help walk you through everything step-by-step—and once you do get going with it yourself, it becomes much easier to figure out what works best for your business model.

Which campaign goals are most appropriate for my business?
One of the benefits of running Google Ads is that you can choose what type of campaign will work best for your business. The main types of campaigns include Search Networks with Display Select, Display Only, and Shopping. Each type can be customized and configured in different ways. When choosing a campaign, consider your business goals. For example, if you want to drive traffic to your website or app, then Google Ads’ search network might be right for you. If you’re looking to increase awareness about your brand or products, then Google’s display network might make sense. And if you want customers to purchase products directly from Google ads on relevant shopping sites (like Amazon), then Google’s shopping campaign would be a good fit.

What should I write in my ads?
There are a lot of moving parts in Google AdWords, which makes it difficult for businesses to learn how to use them properly. Start by figuring out what you want your ads to say. This can be a specific call-to-action (CTA) like Sign up now or Book an appointment, or it can simply be a catchy headline that gets people interested enough to click on your ad and see more information. Next, figure out who you’re trying to reach with your ad. If you’re selling a product, try to think of keywords related to that product; if you’re offering services, think about who might need those services and what they might search for online. Once you have those two things figured out—what your ads will say and who they’ll target—you can start putting together some sample ads.

How do I get started?
There are two main ways you can get started using Google Ads to promote your business online. First, if you’re a small business, you can do it yourself, or if you have a larger team and plenty of resources available, we can help with an in-house Google Ads campaign. Either way, there are some basic steps you should take first in order to understand Google AdWords advertising as a whole before diving into it for your own campaign. Read on to learn more about Google AdWords advertising and how it works.

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